30 Day Goals

The Homefaqs.ai 30-Day "Sprint to Breakeven"

Week 1: The Infrastructure Foundation

Goal: Lock in the tech and the "Circle of Trust" so you can handle the first lead.

• [ ] Kajabi Setup: Build the landing page for "Homefaqs Certified Listings" and the "Estate Subscription" checkout page.

• [ ] Flat Home Care Integration: Sync your account and run a "test" by uploading a sample home inspection PDF to see the data output.

• [ ] The "Anchor" Vendors: Secure 3 core partners (1 Plumber, 1 Electrician, 1 Handyman/Painter) using the Circle of Trust Agreement.

  • Tip: Look for companies already serving 98039; they are your best initial partners.

• [ ] Business Insurance: Finalize your General Liability and Professional Liability (E&O) to cover the "Advice" provided by the QB.

Week 2: The Realtor "Blitz"

Goal: Secure your first 5 Realtor Partners in 98004/98039.

• [ ] Identify the "Top 20": List the top listing agents in Bellevue/Medina (use MLS data or local knowledge).

• [ ] The Outreach: Send the "Listing Prep" email drafted earlier to all 20.

• [ ] The Coffee Meetings: Schedule 5-10 face-to-face meetings. Bring the "Certified Home ROI One-Pager" printed on high-quality cardstock.

• [ ] The "Free Audit" Offer: Offer to perform a "Digital Audit" on one of their current stale listings for free to show them the power of the HomeHealthScore™.

Week 3: The "First QB" Onboarding

Goal: Prepare for service delivery.

• [ ] Post the Job: Use the QB Job Description on LinkedIn and local Realtor boards.

• [ ] Screening: Look for that "Junior Realtor" or "Hospitality Manager" profile. Interview for EQ (Emotional Intelligence) and Detail Orientation.

• [ ] Training Manual: Populate your Kajabi "Member Area" with the QB Training videos and the Pre-Listing Audit Template.

• [ ] Equipment: Order the "QB Kit": branded polo shirts, high-end iPad for audits, and a "Homefaqs" door-hanger/marketing kit.

Week 4: The Pilot Launch & Scale

Goal: Sign the first 5-10 "Certified Listings" to trigger the referral chain.

• [ ] The First Sprint: Execute your first Listing Prep project. Document the before/after and the "Digital Audit" to create a case study.

• [ ] Social Proof: Record a 60-second video with the first Realtor partner praising the "Frictionless" experience. Post this to your Kajabi site.

• [ ] The Buyer Hand-off: For every home sold under the "Certified" program, have the QB meet the new buyer at the home for a 30-minute "Orientation" to lock in the long-term subscription.

• [ ] Referral Loop: Ask every Realtor partner for one introduction to another high-performing agent in their office.

Critical Success Metric: The "Rule of 40"

Your single focus this month is getting to 40 homes.

• Method A: 40 direct-to-consumer subscriptions (Slow).

• Method B: 5 Realtors each giving you 8 "Certified Listing" projects (Fast).

Focus 90% of your energy on Method B.

Looking 3 Steps Ahead: The "Operations Gap"

As soon as you hit home #20, check your Vendor Capacity. If your plumber is "too busy" for Medina, your model breaks.

• Action: Always keep a "Backup" for every trade in your Circle of Trust.