EXECUTIVE SUMMARY: Homefaqs.ai

Mission: To be the "Family Office" for the home, protecting the time and equity of the world’s most successful individuals.

1. The Market Opportunity

High-Net-Worth (HNW) individuals in elite enclaves like Bellevue (98004) and Medina (98039) face a "Home Management Gap." They own $2M+ assets but lack a professional layer to manage them. Currently, they are forced to choose between reactive "handyman" apps or high-overhead property managers.

Homefaqs.ai fills this gap with an asset-light, tech-enabled "Quarterback" model that turns home maintenance into a predictable, premium utility.

2. The Solution: The "Home QB" Model

We provide a dedicated Home Concierge Quarterback (QB)—a single, professional point of contact for the homeowner.

• Predictive Maintenance: We digitize pre-inspection reports and bi-annual audits to generate a real-time HomeHealthScore™.

• Frictionless Execution: The QB sources, vets, and manages all trades. The homeowner never waits for a plumber; the QB handles the access and the quality control.

• Asset Preservation: We build a "Digital Twin" of the home, creating a permanent record that increases transparency and resale value.

3. Revenue & Unit Economics (The "Pod" Model)

Our model prioritizes high-margin recurring revenue (SaaS) and captures high-velocity project fees (Service).

• Recurring Revenue: $250/month "Estate Membership" for managed maintenance.

• Success Fees: A 5% management fee on all work performed via our network.

• Listing Prep: A $500 flat fee for "Pre-Listing Sprints" sold through Realtor partners.

Annual Unit Economics (per 1 QB / 100 Homes)

4. Technology & Scalability

Homefaqs.ai is built on a "Best-in-Class" stack designed for rapid deployment and high-end brand consistency.

• Front-End & Billing (Kajabi): Our entire customer interface—website, marketing funnels, and sales offers—is hosted on Kajabi.

• Frictionless Payments (Kajabi Payments): Subscriptions and PM fees are automated, providing a seamless "one-click" experience for our HNW clients.

• Data Intake (Flat Home Care): We integrate with Flat Home Care to parse PDF inspections into actionable maintenance data and digital scores.

• Operational Scale: Our tech stack allows one QB to manage 100 homes efficiently, while our Kajabi portal provides automated client education and Realtor partnership management.

5. The Go-To-Market Strategy: "Density First"

• Zip Code Dominance: We focus exclusively on 98004 and 98039 to minimize QB travel time and maximize vendor responsiveness.

• The Realtor Flywheel: We act as the "Listing Concierge" for top-tier agents. We handle the prep to get the house sold; they gift a 1-year subscription to the buyer, securing our customer at the point of transaction.

6. Investment Ask

We are seeking capital to launch the "Bellevue Pilot":

1. Hire & Train the Lead QB: Creating the professionalized service blueprint.

2. Tech Stack Finalization: Configuring the Kajabi-Flat Home Care integration.

3. Circle of Trust: Formalizing the top 5% of Eastside tradespeople into our preferred network.

The "Why Now"

In a world of rising labor costs and aging luxury infrastructure, the homeowner’s greatest luxury is Time. Homefaqs.ai delivers that time back while ensuring their most valuable asset is perfectly maintained.