Pitch Deck: Homefaqs.ai

Subtitle: The Modern Family Office for the Home

Slide 1: The Vision

• Visual: High-resolution image of a luxury home in Medina, WA.

• Headline: Your Most Valuable Asset, on Autopilot.

• Key Point: Homefaqs.ai is the concierge layer that bridges the gap between luxury homeownership and the fragmented home services industry.

Slide 2: The Problem (The "Management Gap")

• Headline: HNW Homeowners have everything except time.

• Bullet Points:

  • The Cognitive Load: Managing 10+ vendors (landscapers, HVAC, plumbers) is a part-time job.

  • The Trust Deficit: Finding vetted, reliable tradespeople in Bellevue is a gamble.

  • Reactive Decay: 80% of costly home repairs are preventable but neglected until they become emergencies.

Slide 3: The Solution (The Home QB)

• Headline: Meet the Home Concierge Quarterback.

• Content: A dedicated professional (The QB) who manages the "Health Score" and the maintenance lifecycle.

• Key Features:

  • One point of contact.

  • Data-driven HomeHealthScore™.

  • White-glove vendor coordination.

Slide 4: The Tech Stack (Powered by Kajabi)

• Headline: Enterprise-Grade Tech for a Premium Experience.

• Visual: A mock-up of the Kajabi Member Portal on a smartphone.

• Content: * Front-End: Kajabi-hosted marketing and Realtor portals.

  • Billing: Frictionless Kajabi Payments for recurring subscriptions.

  • Data: Flat Home Care integration for digitizing inspections into actionable tasks.

Slide 5: Revenue Model (High-Margin "Pod" Economics)

• Headline: Scalable, Asset-Light Recurring Revenue.

• Content:

  • $250/mo: Recurring Estate Subscription.

  • 10%: Success Fee on all referred maintenance/repairs.

  • $500: One-time "Pre-Listing Sprint" fee for Realtors.

• Net Result: 64% Net Margin per "QB Pod" (100 homes).

Slide 6: The Realtor Flywheel (Go-to-Market)

• Headline: Customer Acquisition at the Point of Transaction.

• Content: * We solve the Realtor's "Listing Prep" headache ($500 fee).

  • The Realtor gifts the Buyer a 1-year subscription (Paid by Realtor/Seller).

  • We capture the customer for life on Day 1 of homeownership.

Slide 7: Market Focus (The Bellevue/Medina Pilot)

• Headline: Dominating the High-Density Wealth Corridor.

• Content: * Focus: Zip Codes 98004 & 98039.

  • Strategy: Density over Breadth. 1 QB managing 100 homes in a 5-mile radius.

  • Target: $2M+ Home Value / $500k+ HHI.

Slide 8: The "Digital Twin" Moat

• Headline: We Own the Data, Not the Trucks.

• Content: We build a permanent digital record of the home. When it’s time to sell, the Homefaqs "Home Health Certificate" becomes a required asset for the transaction, making our service "sticky" and indispensable.

Slide 9: The Unit Economics (P&L Summary)

• Headline: Path to Cash-Flow Neutrality.

• Content: * Breakeven: 40 Households.

  • Capacity: 100 Households per QB.

  • Annual Net Profit per QB: ~$229,000.

Slide 10: The Ask & Milestones

• Headline: Fueling the "Bellevue Pilot."

• Use of Funds:

  • Onboard the first "Lead QB."

  • Configure the Kajabi/Flat Home Care Integration.

  • Secure the "Circle of Trust" (Top 5% Vendor Network).

• Final Call to Action: Join us in professionalizing the $500B home services industry.

Strategy Note for your Investor Meeting

When you reach Slide 4 (Tech Stack), emphasize that you aren't spending $200k on custom dev yet. You are using Kajabi to stay lean, fast, and professional. This shows the investor you are capital-efficient.