The Home "QB"

The VTO (Vision Traction Organizer)

1. Core Values

• Preventative over Reactive: We stop emergencies before they start.

• Frictionless Ownership: Removing the "cognitive load" of home maintenance.

• Radical Transparency: Clear data, vetted vendors, and no-markup pricing.

• White-Glove Integrity: Every interaction is worthy of a $2M+ client.

2. Core Focus

• Purpose: To be the "Family Office" for the world’s most valuable asset—the home.

• Niche: High-net-worth concierge home management and predictive maintenance.

3. 10-Year Target

To manage 50,000 homes globally, becoming the standard "Home Health" record required for any luxury real estate transaction.

4. Marketing Strategy

• Target Market: Homeowners in 98004/98039 (Net worth $2M+, HHI $500k+).

• The Three Universals: 1. The QB: A dedicated professional point of contact. 2. The Home Health Score: Data-driven peace of mind. 3. The Network: Priority access to the top 5% of vetted tradespeople.

5. 3-Year Picture (2029)

• Revenue: $12M+ ARR.

• Market Share: Dominance in King County luxury zips; expansion into Atherton, CA and Greenwich, CT.

• Tech: Fully automated payment-split engine and AI-driven predictive audit tool.

6. 1-Year Plan (2026)

• Goal: Hit 100 active subscribers and 50 Realtor partnerships.

• Key Hires: Hire and train the first two "Lead QBs."

• Financials: Reach cash-flow neutrality at 40 active households.

7. Quarterly Rocks (The Next 90 Days)

• Finalize the Vendor Circle of Trust (The 5% referral agreement).

• Onboard 5 "Founding Realtors" in Bellevue/Medina.

• Setup the Flat Home Care integration for digital audit reports.

8. Issues List

• Ensuring QB consistency as we move from 1 to 5 hires.

• Vendor capacity during peak seasons (Summer/Winter prep).

• Liability insurance for "Advice-based" consulting.

Part 2: Homepage Layout & Content

Header: > Home Management for the 98039. > The dedicated Concierge and Home Health system for Medina and Bellevue’s finest estates.

The Hero Section:

• Headline: Your home on autopilot. Managed by a professional. Backed by data.

• Sub-headline: We don't just fix things when they break. We ensure they never break in the first place. A dedicated Home QB manages your maintenance, vendors, and "Home Health Score" for one flat monthly fee.

• CTA: Request a Private Consultation

Section 1: The "Why" (Pain Points)

• The Problem: You’re a CEO, a founder, or a leader. Why are you spending your Saturday morning waiting for a plumber who might not show up?

• The Solution: Meet your Home QB. One contact. One app. Zero headaches.

Section 2: The Three Pillars of Service

1. The Concierge QB: A dedicated professional who knows your home’s history, manages your keys, and schedules every repair.

2. HomeHealthScore™: We transform your pre-inspection reports or our bi-annual audits into a digital health score. Know your home’s "Carfax" at all times.

3. The Circle of Trust: Direct access to our vetted network of elite tradespeople. No price gouging. No no-shows.

Section 3: For Realtors (The Listing Sprint)

• Headline: Close Faster. List with Confidence.

• Content: We take the pre-inspection report and execute the "Listing Prep" in 14 days. From paint to HVAC, your QB manages it all. $500 flat fee + 5% project management. Give your buyers the gift of a managed home.

Section 4: The Pricing (High-Value Clarity)

• The Estate Membership: $250/Month.

• Includes: Dedicated QB, Bi-Annual 50-Point Audits, 24/7 Emergency Coordination, Digital Home Record, and Priority Vendor Access.

Footer:

• 98004 | 98039 Specialized.

• “The greatest luxury is time. We give it back to you.”

Your Investor "Mic Drop"

When you present this, emphasize the Unit Economics:

"With one QB managing 100 homes at $250/month, we generate $339,000 in annual revenue per employee with a 52% net margin. We aren't a labor company; we are a high-margin data and management layer on top of a fragmented $500B industry."